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9 years old entrepreneur - Caine's Arcade

I found recently a movie that went viral very fast. It's a story about a boy from USA, passionate about arcades and games, that decided to build he's own arcade from cartoon boxes.  He managed to collect 120.000$ so far and today the little boy has more than 114.000 fans on Facebook.

Wrong Guerrilla Marketing campaign from Mini Cooper

Mini had always did creative and unique guerrilla marketing campaigns in the past. Japonlar, a guerrilla marketing agency, did an interesting campaign for Mini Cooper. They came with an idea to put a cover on the cars so they would look like the Mini Cooper.

Why Telenet did a good viral marketing campaign?

Every marketer wants to have success with the campaigns that he's creating and more than this, he aims to be viral. But not all campaigns are becoming viral.

Flashmob in Red Light District

I must admit that I'm not such a big fan of flashmob as a method of advertising. Since T-mobile is using more and more this method (see examples here, here or here), flashmob is beginning to be a "traditional" channel of promoting a business. There is no surprise when you see a flashmob this days.

What happened on April 1st

Like every year, companies raced in a battle called: April 1st Fool. Some got fulled, some not. Here is what I liked this year: