One of the weekly chats with Martin Henley from Effective Marketing Company YouTube channel. This time we talk about: Market confidence, Activision acquisition, TikTok ads, naughty influencers & Google abandons Floc.
B2B Marketing Asia podcast interview: How TRAPO's CMO Ionut Danifeld Grew The Company By 5X.
With the elimination of 3rd party cookies in the future by various browsers like Google, Firefox, and Safari, the road ahead can seem shaky for marketers.
In this interview, I discuss the what, why, and how of 360-degree marketing solutions works. What they are, why they can be so impactful, and how he went about implementing a 360 solution at TRAPO, plus top tips for others looking to do the same.Read full article